Regional brand  «Aus der Region. Für die Region»

Regional brand «Aus der Region. Für die Region»

The product range is limited to products of agricultural origin, other foodstuffs (e.g. beverages) as well as flowers and plants.

Benefit to customer

With its “Aus der Region. Für die Region.” label, which translates as “From the region. For the region.”, Migros has been promoting regional products since 1999. The label with the sun logo safeguards the livelihoods of small and medium enterprises in the region and thus supports the regional economy. Product certification opens up new marketing opportunities with Migros.


Standards of the IG-Regionalprodukte (Regional Products Business Group) for regional brands. Area definitions.



Contact person

Josef Wismer Josef Wismer

Processing and Trade
+41 (0) 62 865 63 17