The «Miini Region» quality mark makes it even simpler and clearer for consumers to see which products were produced in their immediate region, thus creating transparency. The quality mark is awarded to products the regional production of which safeguards jobs in all regions of Switzerland and which are environmentally beneficial due to their low food miles.
New products must be registered with Coop.
Nowadays consumers are consciously looking for products produced in their area and which support the region. For many years now Coop has been meeting these consumer needs by offering regional food specialities that are exclusively marketed within limited sales regions. You will have the opportunity to sell your products as regional products through Coop.
Coop «Miini Region» Standards